17. Smart Ways to Cut Marketing Costs and Still Grow Your Business
- Ashley Conway
- May 19
- 2 min read
if you’re feeling the squeeze when it comes to your marketing budget, you’re not alone. With everything going on in the economy right now, a lot of business owners are asking: Can I cut back without losing momentum?
Spoiler alert: yes—you can. But the key is doing it strategically, not reactively.
In this episode of Higher Purpose Marketing Strategy, I'm sharing practical ways to trim your marketing costs without sabotaging your growth—or your sanity. (Because we both know, when marketing feels frantic, it’s not good for you or your customers.)
8 Smart Ways to Cut Marketing Costs
Let’s dive into the smart moves you can make:
Reduce or pause what isn’t working.
First things first: stop pouring money into platforms or strategies that aren’t delivering.
Audit your marketing efforts. What’s not bringing in quality leads or conversions? Scale back—or pause—those areas so you can reallocate that budget toward what’s working.
Invest more in high-performing channels.
Once you know what’s working, double down.
If LinkedIn is bringing you great leads, invest more there. If your email list is converting well, nurture it even more. Focus your dollars and energy where you’re already seeing fruit.
Create more of the best-performing content types.
Not all content is created equal.
Look at your best-performing posts—is it short videos? Carousel posts? Blog articles? Whatever is getting the best engagement and conversions—make more of it.
Evaluate your vendors and tools.
Subscription overload is a real thing.
Take a hard look at your marketing tools and vendors. Are you paying for services or software you’re not fully using? Consolidate where you can and cut what you don’t need.
Get creative about audience connection.
Big ad budgets aren't the only way to stay visible.
Think local events, collaborations, speaking engagements, guest podcasting—low-cost ways to stay in front of your audience without spending a fortune.
Repurpose, repurpose, repurpose.
You don’t need to start from scratch every week.
Take a strong podcast episode and turn it into 5 social media posts. Turn a blog into a webinar. Repurposing saves time, extends your reach, and maximizes every bit of effort you’re already making.
Repackage your existing offers.
Make it easier for hesitant buyers to start working with you.
Break down big-ticket services into smaller, bite-sized offers. Lower barrier-to-entry = more opportunities to build trust and eventually upsell into your larger packages.
Promote payment plans or financing options.
If you sell high-ticket services, flexible payment plans are a game-changer.
It’s not just about affordability—it’s about accessibility. When people can spread out payments, they're more likely to say yes.
Tightening your marketing budget doesn't have to mean shrinking your impact.
It’s about cutting waste—not cutting the strategies that are actually working. With the right adjustments, you can stay visible, serve your audience well, and keep growing—even in a tricky economy.
Want help figuring out where to save and where to invest for the biggest impact? Book a Power Hour Coaching session — click here to book your session before the spots fill up.
