top of page

23. From Blah to Bold: Find Your Brand Personality in 20 Minutes


woman holding notebook with words "to do" on page, holding pencil over notebook, on top of table

Ever scroll through your feed and feel like every business is starting to sound the same?


"Strategic solutions for lasting impact."


"Helping entrepreneurs scale with ease."


"Empowering you to grow with confidence."


Yawn.


I’ve read more than my share of content that’s technically “fine” but completely forgettable. And let’s be honest—some of it has come from tools like ChatGPT (yes, even the post you're reading had help). But here's the problem: when everyone’s using the same prompts to write the same kind of content, personality gets lost in the shuffle. Messaging starts to feel robotic. And when your audience can’t feel you—they don’t buy from you.


So, how do you fix it?


You don’t need a total rebrand or months of back-and-forth. You just need clarity on one thing: your brand personality.


What is brand personality (and why should you care)?


Think of your brand personality like your business’s spokesperson. If your business could walk, talk, and show up at a dinner party, what would it sound like? Would it be warm and approachable? Dry and witty? Direct and bold? Your brand personality shapes the tone, language, and emotional vibe of everything you say, from your website headline to your Instagram captions.


And here’s the kicker: when you define it well, your marketing suddenly becomes easier.

  • You stop second-guessing every social media post.

  • You know what on-brand actually means.

  • Your content sounds like a human - YOU - not a robot.


Where Most Businesses Go Wrong


The biggest trap I see businesses fall into is trying to sound professional. They stiffen up. They default to industry jargon or polished corporate speak, especially if they offer a premium service or work with larger clients.


But here’s the truth: High-end doesn’t have to mean high-and-mighty.


People buy from people. And whether you’re a solo founder or leading a mid-sized team, your audience is craving connection, not corporate-speak. So stop hiding behind safe phrases and beige copy. The magic is in the voice that’s unmistakably yours.


Find Your Voice in 20 Minutes


If you're ready to uncover your brand personality, let's start with the seven key elements of brand personality. Which option sounds most like your business?


  1. Tone of Voice (e.g., warm and friendly, cheeky, professional, encouraging)

  2. Word Choice (e.g., polished and formal, casual, metaphor-rich, humorous)

  3. Pacing (e.g., short and punchy, thoughtful and descriptive)

  4. Energy Level (e.g., calm, high-energy, confident)

  5. Values and Worldview (what your brand stands for)

  6. Point of View (e.g., guide, expert, cheerleader, challenger)

  7. Delivery Style (e.g., direct, warm, quirky, no-nonsense)


Then ask yourself these simple, but revealing questions that will help fine-tune your brand personality:


  • What do you want people to say about your business when you're not in the room?

  • What’s a phrase or belief you repeat to your team over and over?

  • Which brands do you admire because of how they sound?

  • If your brand had a mascot, who or what would it be?


Your Next Step: Get a Messaging Audit


Still not sure how your current messaging stacks up, or how to put your new brand personality into practice?


Let’s fix that.


With a Messaging Audit, I’ll personally review your website, sales page, or email sequence and give you:

  • A breakdown of what’s working and what’s not

  • Suggestions for infusing more personality and connection

  • A few strategic next steps to boost clarity, resonance, and results


It’s a low-cost, high-clarity way to make sure your marketing actually reflects the heart of your business.


 
 
bottom of page