Smarter, Not Lazier: How to Use AI Copywriting to Write Better Web Copy

Let’s get one thing out of the way right now: using AI as a copywriter isn’t the problem. The problem is how most people use it.

If you’ve ever opened ChatGPT and typed “Write my website,” you already know how that goes.

The result? Bland, robotic, personality-free mush.

AI copywriting only works when you do the thinking first.

Last week, I was writing a service page for an HVAC company and used AI—not to write the page for me—but to think with me. And the difference was huge. Once I gave it direction, context, and structure, it helped me create a first draft that was sharper, faster, and surprisingly human.

So today, I’m breaking down five quick AI copywriting hacks that’ll help you write better web copy—the kind that connects and converts.

1. Feed It the Full Picture

AI can’t write great copy if it doesn’t understand what you actually do. It’s like asking a stranger to sell your service without telling them what it is.

When I use AI for web copy, I give it everything a real copywriter would need:

• What the service is and how it works

• Features and benefits

• Pricing and guarantees

• Who it’s for and what makes it unique

• What sets my client apart from competitors

When you provide full context, AI has something real to work with—and your copy stops sounding like it was scraped off a template.

👉 Bonus tip: spend 10 minutes training your AI to know your brand voice. Feed it blog posts, social captions, or emails you’ve written. Then ask, “How would you describe my tone and style?” Keep refining until it gets it.

2. Give It a Structure to Follow

AI loves clarity.

Before I ever ask it to “write,” I tell it exactly what sections I want on the page and in what order: intro → overview → benefits → features → FAQs → call to action.

Then I ask, “Am I missing any key sections that would help this convert better?”

It’s like handing AI a blueprint—it builds faster, cleaner, and stronger when it knows where it’s going.

3. Include Your SEO Keywords Up Front

Here’s the truth: AI doesn’t always know the right keywords for your industry.

When you’re using AI copywriting tools for web content, give them your target phrases first.

Whether it’s “family photographer in Nashville” or “therapist in San Diego,” list the exact keywords and ask AI to use them naturally—not stuffed awkwardly into every other line.

That simple step can make your copy SEO-friendly and still human-readable (which is the real goal).

4. Explain Your Reader’s Frame of Mind

This is the hack almost nobody uses—but it’s the one that makes your copy feel human.

When I’m writing for a client, I tell AI what kind of person is landing on that page and what’s going through their head. For example:

• Are they already convinced they need this service?

• Are they skeptical about the cost?

• Do they have misconceptions I need to overcome?

AI can only write empathy-driven copy when you give it the emotional context. Otherwise, it’s like trying to sell to a stranger in a crowded room—it’s talking, but it’s not connecting.

5. Use It to Research FAQs

One of my favorite AI copywriting tricks? Let it help you build your FAQ section.

I’ll literally prompt:

“What are the top 10 questions people ask before hiring a [type of service]?”

Within seconds, I have ready-to-go FAQs packed with natural keyword phrases—and an easy starting point for blog topics or social posts later.

Bonus Hack: Ask Your AI Copywriter to Find Confusing Spots

Once your draft is done, use AI like an editor.

Ask:

“What parts of this copy might confuse my reader or feel unclear?”

It’s like having a second pair of eyes on your work—eyes that aren’t emotionally attached to what you wrote. (Because let’s be real, none of us are objective about our own words.)

The Bottom Line

AI copywriting isn’t about replacing your brain. It’s about amplifying it.

When you feed AI context, clarity, and empathy, it helps you write faster and sharper. When you hand it vague prompts, you get vague copy.

So next time you open ChatGPT or another AI tool, don’t say, “Write my website.”Say, “Here’s what I know—help me say it better.”

Want to Know Which Copy (and Campaigns) Are Actually Working?

If you want to see which web pages, posts, and marketing channels are bringing in traffic and turning into real leads, you need my Marketing Command Center.

It’s an all-in-one marketing tracker that helps you turn your data into direction—so you can stop guessing and start growing.

Because when you combine smart strategy with smart tools, AI isn’t just copywriting—it’s your new creative sidekick.