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Differentiate, Connect & Captivate

Marketing Coaching
for Values-Led Service Businesses

THE blueprint for standing out in a crowded market awaits.

Have you ever wondered why, despite all your efforts and investments in marketing, the results often fall short of your expectations?


You are not alone.


Service businesses often get stuck in a cycle of underperforming campaigns and failure to stand out in a crowded market.


It’s easy to say that with more resources your campaigns would be more successful.


But without a clear strategy that aligns with your company's core values and resonates with your ideal audience, even the most clever and well-resourced marketing initiatives can miss the mark.


Fortunately, it’s not too late to change your approach.


Walking into your next marketing review meeting with a sense of expectation rather than dread

Launching marketing campaigns that attract clients who share your values and create a loyal customer base that believes in what you do

The peace of mind that comes from knowing your marketing efforts are not only consistent but also effective

When your company will no longer be seen as just another option among many; it will be recognized for the unique benefits and the specific problems you solve

This transformation is not just possible; it's within reach through BeWeird Marketing’s 12-Week Marketing Strategy Coaching Program.

This transformation is not just possible; it's within reach through BeWeird Marketing’s 12-Week Marketing Strategy Coaching Program.

Values-Driven Marketing Coaching

It can feel daunting to create a strategic, comprehensive marketing plan:

  • attracts your ideal customers,

  • multiplies leads,

  • and aligns perfectly with your core values...


And it is daunting if you try to cobble together expert advice and do it on your own.


A coaching program focused on building a values-driven and results-oriented marketing strategy is a more efficient and effective solution. 


This unique approach cuts through the clutter of generic, so-called ‘expert' advice by offering a tailored plan that resonates with your company's identity, values, and target audience so you can be seen in a crowded marketplace.



I'm Ashley.

Over the past two decades, I have noticed a common thread among the businesses I worked with: they were craving marketing that not only delivered results but also felt true to who they were instead of chasing the latest trends.


This realization sparked an idea that grew into our 12-Week Marketing Strategy Coaching Program.


This program was born out of a belief that effective marketing and authentic values aren't mutually exclusive. In fact, they're more like two sides of the same coin.

Our program isn't just about getting more leads; it's about creating meaningful connections and relationships that drive lasting and sustainable growth.


And let me tell you, there's no better feeling than seeing our clients achieve that.

Say Goodbye to Marketing Frustration

Gain Clarity and Confidence with our 12-Week Marketing Strategy Coaching Program


Develop a comprehensive marketing plan that attracts and retains your ideal customers by speaking directly to their needs and desires


Build a strong brand identity that resonates with your target audience and differentiates you from competitors in a meaningful way


Implement data-driven marketing techniques to measure campaign performance accurately, allowing for adjustments and optimization for better ROI


Establish a values-based marketing approach that aligns with your brand and your customers' expectations, fostering loyalty and advocacy

Key Deliverables

Here are a few of the features that make this experience truly transformative:

Unlock Personalized Insights with Six, 90-Minute Video Calls

Engage in deep, thought-provoking conversations centered around a customized curriculum and aimed at uncovering the heart of your marketing challenges and aspirations.


Customer Journey Roadmap: Crafting Memorable Experiences

Simplify the complexity of customer acquisition with a clear overview of your marketing funnel. Understand how to attract, engage, and convert prospects into customers by delivering value at each stage of their decision-making process.


Content Plan: Making Content Creation Painless

Eliminate indecision about what content to create and have a full well of fresh and engaging content ideas with a content plan designed to resonate deeply with your target audience.


Ideal Customer Profile: Know Your Audience Inside Out

Craft an ideal customer profile that goes beyond demographics. This profile delves into the motivations, challenges, and aspirations of your target audience, providing unparalleled insight.


Wayfinder Guide: Navigate Your Market with Confidence

Our Wayfinder Guide compiles all of our plans and research into one document, including the customer journey roadmap, ideal customer profile, content plan, and offer ascension ladder. After the 12-week program, the Wayfinder will be the tool you continually refer to be reminded of your marketing foundations, goals, and next steps. 

Each feature of this program has been carefully crafted to address the specific needs and challenges faced by executives in service businesses. Join us on this transformative journey to unlock the full potential of your brand.


But that's not all! Here's what else you'll get to further accelerate your journey towards marketing success:


12 Weeks of Voxer Support

If you are like me, you often think of the best questions after your coaching time is over. I’ve got you covered! You’ll be able to reach out to me via Voxer for the duration of your 12-week program.

Value: $1,000

Video Training Library

This exclusive collection is designed to bridge the gap between strategy and action. Each video is crafted to guide you through implementing your personalized marketing plan, ensuring clarity at every step.

Value: $500

Mobile Phone User


Your Marketing Transformation includes:

  • Six, 1-on-1 coaching sessions tailored to your business needs and goals.

  • Direct support from a dedicated marketing coach with extensive experience with service-based businesses.

  • A step-by-step, customized marketing plan that aligns with your values and targets your ideal customers.

  • 12 weeks of Voxer support

  • Exclusive resources, tools, and templates designed to personalize and streamline your marketing efforts

12-Week Marketing Strategy Coaching Program Value: $7,500

12 Weeks of Voxer Support Value: $1,000

Video Training Library Value: $500

Total Marketing Guidance Value: $9,000


Introductory Special:



Meeting Room
Lisa Gilmore, Lisa Gilmore Design

I truly wish that I would have found Ashley earlier! Ashley has taken so much time to get to know me and my business - I am always surprised with some kind of tidbit she adds that sometimes I think "HOW did she know that?!" It's because of her research and her heart - she takes deep pride in what she does. I would recommend Ashley over and over again!

Andrew David, Connect Advisory Group

Ashley helped us form a solid client marketing/on-boarding process. We now have a system that is reliable and consistent. She is a pro, I know she can bring value to anyone looking for an expert to help them market their business.

Jillian Dolberry, OBM & Team Strategist

Working with Ashley has illuminated the right marketing path that works for me as a human being. Each time I speak with her, I feel more and more confident about the plan we are putting in place and for once I am getting excited about developing a healthy marketing rhythm for my business.


  • Who do you serve?
    We serve small to mid-sized, service-based businesses whose core values are more than words on a poster in the office. We love working with CEOs and small business executives who think about their values when they make decisions, talk to customers, and plan for the future. Your values are important and they should be a part of everything you do-- especially your marketing. That's how you gain not just customers, but lifelong fans. And just in case you're curious, some of our values include faith, service, excellence, storytelling, and purpose.
  • Do you offer flexible payment options?
    Yes. If you prefer, we can divide your payment into two invoices, one due at the beginning of the project and one due mid-way through.
  • I have a question you haven't addressed. Who can I speak with?
    We're happy to answer any questions you may have. Send an email to and you can expect a response within 2 business days.

Ready to elevate your marketing strategy and achieve the results you've been dreaming of?

Secure your spot in our 12-Week Marketing Strategy Coaching Program today.
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