Let’s face it: there are times when business feels a little stuck. Maybe you’re in a slow season or trying to tackle a big goal, and you need fresh ways to bring in more leads and sales—without blowing your budget. Good news: you don’t need a massive ad spend to see real results. Here are seven creative, low-cost marketing ideas that can help you level up.
1. Mine Your Network for Affiliates
You know all those people in your circle—friends who own businesses, happy clients, or super-connected go-getters? They could be your best marketing allies. Offer them an affiliate deal where they earn a commission for every client they refer to you. Everyone wins: they make money, and you grow your customer base.
Here’s how to start:
Make it easy: Create shareable content like email templates, social media posts, or even graphics they can use.
Pick the right partners: Look for people who know or serve your ideal customers.
Sweeten the deal: Decide whether you’ll offer a flat fee or a percentage of sales as a thank-you.
2. Reconnect with Past Clients
Your previous clients already know, like, and trust you—and chances are, they’d be happy to work with you again. Don’t be afraid to reach out and let them know what’s new.
Here’s how:
Introduce something new: Share updates about new products, services, or offerings they might find valuable.
Offer something exclusive: A small discount or special deal can go a long way.
Get personal: Send a friendly email, pick up the phone, or even drop them a handwritten note.
3. Partner up with Joint Marketing
Collaborating with other businesses is a great way to double your reach. Find companies that serve the same audience but aren’t your direct competitors.
Try this:
Find the right fit: Look for businesses with similar customers but different offerings.
Team up on promotions: Create a special bundle, co-host an event, or swap email list features.
Make it easy to share: Give them ready-to-go content they can use to spread the word.
4. Put Your Email List to Work
Your email list is pure gold. These are people who’ve already shown interest in what you do. Now’s the time to give them a reason to take action.
Here’s how to make it happen:
Offer a low-risk first step: Introduce an affordable product or service to get them started.
Send a killer email series: Highlight the benefits of your offers in a way that feels personal and engaging.
Grow your list: Use your social media channels to invite followers to join your list for exclusive perks.
5. Host Trainings or Appear on Podcasts
People love learning from experts, and that’s exactly what you are. Host a free training or land a spot on a podcast to share your insights and expand your audience.
Here’s what to do:
Pick the right platforms: Look for podcasts or training opportunities that attract your ideal customers.
Give value first: Offer practical tips or a free resource they’ll love.
Follow up: Once they’re in your world (like on your email list), stay in touch with offers and value-packed content.
6. Build Your Network
Sometimes, it’s not what you know but who you know. Expanding your network can open doors to referrals, collaborations, and opportunities you didn’t even know existed.
Try this:
Show up: Attend local events, conferences, or online meetups in your industry.
Get involved: Join professional groups, both online and in-person.
Focus on relationships: Take the time to genuinely connect with others—it pays off in the long run.
7. Show Off Your Happy Customers
Your best advocates? The people who’ve already worked with you. Highlight their experiences to build trust with potential clients.
Here’s how:
Share their wins: Post testimonials, case studies, or reviews on your website and social channels.
Use visuals: If applicable, showcase before-and-after photos or results.
Ask for feedback: Encourage satisfied customers to leave a review or refer others.
Marketing doesn’t have to cost a fortune to work. Pick one or two of these strategies, focus on them for a month, and see what kind of impact they have. Start small, stay consistent, and watch your efforts pay off.
Need more help standing out? We've got you covered. Check out our free 40-minute training: 10 Reasons You Aren’t Standing Out from Your Competition at bit.ly/marketingstandout.
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