Every interaction you have with a customer or client is an opportunity to enrich his life, make her smile, or brighten his day.
Your business can be a force for good in the world.
But you need more than just a website that tells people what you do.
You need to leverage the power of words...
Words that make your customers feel seen and valued.
Words that make your clients feel understood.
You need BeWeird Marketing.
THE 3 STEPS TO KILLER MARKETING COPY
1. KNOW YOUR CUSTOMER
If you are selling to everyone, you are selling to no one. The most important step in effective marketing is identifying your ideal customer and learning as much about him or her as possible.
2. FOCUS ON YOUR CUSTOMER
It's the age-old question we all ask when buying anything: "What's in it for me?" Yet instead of addressing customers' wants and needs, most businesses lead with what they have to offer.
3. BUILD A RELATIONSHIP
All the experts agree that people do business with people they know, like, and trust. So allow customers to get to know you, and give them a way to interact with you. Build a relationship with potential customers, and they will want to support your business.
I'm Ashley Conway, and I'm the owner of BeWeird Marketing.
For the past 20 years, I have been a copywriter and marketing coach for businesses across a variety of industries and of different sizes.
My philosophy is that the businesses who are the most successful are the ones who put their customers first.
And that's how I write, from my computer to your customer's heart, sharing in their struggles and desires.
That's what makes me your secret weapon.
"Ashley makes writing look easy! She is able to take what's in my head and communicate it effortlessly across all of my marketing materials. She's creative, highly responsive, and goes above and beyond."