12. Should AI be your copywriter?

In this episode of the Higher Purpose Marketing Strategy podcast, we're diving into a question I’ve been hearing a lot lately: Should AI be doing your copywriting?

If you’ve been around here a while, you know I'm not one to chase trends for the sake of it. I'm all about values-driven strategy, practical tools, and honest conversations—and that’s exactly what this episode is. Because while AI can be a game-changer in some ways, it’s not the silver bullet many hope it is. Especially when it comes to building authentic, trust-based relationships with your audience.

Why AI Is Tempting (And Sometimes Helpful)

Let’s be honest: AI is fast. Need 50 social posts by tomorrow? It’s got you. Staring at a blank page? It can help you brainstorm. For business owners who are overwhelmed or under-resourced, it can feel like a lifesaver.

I’ve even used it myself for outlines or first drafts—sometimes it gets the wheels turning faster than I can on my own. It’s like having a junior assistant who’s good at starting the work, but still needs someone experienced to finish it with polish and purpose.

But Here’s the Catch…

AI doesn’t know your heart.

It doesn’t know your mission, your audience’s pain points, or how to write in a way that aligns with your brand voice and values. I once had it try to write in a whimsical tone for a client—and after 5 prompts, we still didn’t quite get there. The results sounded robotic, generic, and flat. Competent? Maybe. Compelling? Not at all.

That’s where the human touch matters. People want to feel seen, heard, and understood. AI can’t do that the way you or a skilled copywriter can.

What AI Can—and Can’t—Do Well

AI is great for:

• Speedy drafts and outlines

• Brainstorming ideas

• Organizing research

• SEO keyword stuffing (let’s be real)

But it struggles with:

• Emotional connection

• Storytelling with soul

• Brand voice consistency

• Strategic thinking

So What Should You Do?

If you want to use AI, use it like you would a junior team member. Let it help with research, drafting, or repurposing. But make sure someone (maybe that’s you or someone on your team) with strategic oversight is guiding the process.

Here are a few tips to keep it grounded:

• Assign someone to oversee AI use—someone who knows your brand and goals.

• Use AI for speed, not substance.

• Always review and revise for voice, tone, and values.

• Let your human team handle the heart of the message.

AI is a tool. It’s not the visionary. It’s not the strategist. And it’s certainly not the storyteller your audience needs.

The best marketing still starts with knowing your people and serving them well. That takes empathy, wisdom, and discernment—gifts the Holy Spirit gives you, not ChatGPT.

If you’re trying to figure out how to stand out in your market without selling your soul (or sounding like a robot), I’d love to help.

Grab my free 40-minute video training: 10 Reasons You Aren’t Standing Out from Your Competition. It’s packed with insights that will help you clarify your message, attract the right people, and build a brand that honors your values.